I decided to talk to you about my favorite Inspirational Brand: Lorna Jane!
I discovered this brand thanks to my best friend when we were about to head out on our first Californian adventure! The adventures will without a doubt be discussed later but Lorna Jane and her active wear and recipes have to be discussed ASAP! Lorna Jane is the Australian fitness guru behind the Move Nourish Believe (MNB) philosophy!
When I first fell in love with the brand it was because of the clothes! They have the cutest fitness gear I’ve ever seen with colors and designs that you just want to show off! To me, feeling good in your workout clothes is one of the best ways to ensure that you’ll actually work out so Lorna Jane is perfect for this! The picture below is of my first pair of Lorna Jane short’s, so cute & colorful!
After we visited the Santa Monica store and came out with pants, bras and shorts, I learned more about the philosophy and started following Lorna Jane on social networks. The result is inspirational!
Lorna Jane actually started the brand because she was frustrated by the lack of inspiring activewear for women. She was a fitness instructor and started designing some clothes for the women in her classes. Thanks to the success of this endeavor, she quit her day job and started designing and launched the first retail store in 1990 with the help of their husband! Now 25 years later there are 155 stores worldwide and the Move Nourish Believe is gaining momentum.
Our customers are the culture and essence of our brand and their loyalty has always been incredibly special to me. When people wear Lorna Jane they are telling the world they want to be fitter, healthier and live a more inspirational life.
Let me know what you think in the comments below!